There are more than 13,000 taxis operating in New York City, not including over 40,000 other for-hire vehicles. Their distinctive yellow paint has made them New York icons. John D. Hertz started the Yellow Cab Company in 1915, which operated in a number of cities including New York. Hertz painted his cabs yellow after he read a University of Chicago study identifying yellow as the most visible color from long distances. In 1967, New York City ordered all “medallion taxis” be painted yellow.

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